top of page

Key Takeaways from the #DMWF London Conference


Key Takeaways from the #DMWF London Conference

On June 25th, I, Dhruva Dakhani, Head of Marketing & Design at Northon's PR & Marketing LTD, along with Aya Ahmyiane our Sales Account Manager, attended the Digital Marketing World Forum (DMWF) in London. The conference provided a rich platform for learning and networking with some of the brightest minds in digital marketing.

Strategic Reevaluation:

Caroline Harrison from HSBC emphasized the importance of constantly reviewing and reevaluating marketing strategies. She highlighted how staying adaptive and responsive to market changes is crucial for maintaining a strong brand presence in a competitive landscape​ (#DMWF World Series)​​.

Experimentation and Innovation:

A significant theme throughout the conference was the importance of experimentation. The 70-20-10 rule was a focal point: allocate 70% of resources to proven methods, 20% to new but promising strategies, and 10% to experimental approaches. This strategy ensures a balanced approach to innovation and stability​ (#DMWF World Series)​​.

International Market Expansion:

Bassam Sabry from IKEA shared his insights on targeting international markets. He provided practical advice on navigating different cultural and market dynamics, which is essential for businesses looking to expand their global footprint​ (#DMWF World Series)​.

Personalized Marketing in a Cookie-less World:

During a session led by Jennie Roper from GroupM, the use of cookies for personalized marketing was discussed. With the evolving digital landscape, adapting to a post-cookie world and maintaining effective customer engagement remains a critical challenge​ (#DMWF World Series)​​ ​.

Gathering Client Feedback:

Feedback from clients, especially regarding content like magazine layouts, was emphasized. This approach ensures content remains engaging and meets audience expectations, enhancing overall user experience and satisfaction​ (#DMWF World Series)​​.

Embracing New Technologies:

Speakers like Ricky Chopra from Zenith highlighted the transformative potential of technologies such as blockchain and AI. These technologies can drive significant business outcomes and enhance digital marketing strategies​ (#DMWF World Series)​.


Embracing New Technologies:

Investing in team training to keep up with technological advancements was underscored as vital. Continuous learning ensures that teams can effectively leverage new tools and strategies to stay ahead in the digital marketing sphere. Platforms like TikTok were recognized as powerful tools for enhancing visibility and engagement in today’s digital landscape. Utilizing such platforms can significantly boost a brand's reach and customer interaction​ (#DMWF World Series)​.

Looking Ahead

The DMWF London Conference was an enriching experience that provided us with actionable strategies and valuable insights. At Northon's PR & Marketing LTD, we are excited to implement these learnings, focusing on innovation, international expansion, and embracing new technologies. The connections we made and the knowledge we gained will undoubtedly help us remain competitive and responsive to our customers' needs.

Contact us at or give us a call at +44 (0)203 813 0457.

13 views0 comments


bottom of page